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The brand writer says Jeremy Clarkson’s beer is building a cult among the ‘post-embarrassment British’, and that its Twickenham ad van was more effective than the data suggests.
The three-month deal with Sport Social Podcast Network places the business platform across the network's rugby shows.
The Leith-created social campaign names the lager brand the “Official Sponsors of No Love Lost” as Scotland face England on 14 February.
After fan backlash against Samsung and Virgin Atlantic, the sports marketer argues brands must earn their place in live sport or risk lasting damage.
The Six Nations menu item will be sold for six weeks from 5 February at venues including Manchester, Leeds and Sheffield.
