Kevin Chesters says being immune to ‘cringe’ helped him build a solo business
The strategy consultant and former agency chief strategy officer argues that fear of embarrassment costs freelancers work, and that his autism has spared him from it.
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The strategy consultant and former agency chief strategy officer argues that fear of embarrassment costs freelancers work, and that his autism has spared him from it.
Rosie Griffiths of Threepipe Reply says human creators offer the personality and trust that audiences want as generic AI content fills social feeds.
The PRcentric director and SheSays board member argues advertising must do more for emerging talent, and shares advice on networking, mentoring and standing out.
The Studio Gilmore managing director argues the best Halloween ads use tension and relief rather than trying to be genuinely frightening.
Drawing on an Argos Halloween campaign and work for Audible, Parker argues creator marketing should use precision to tell different stories to different people.