Sian Conway-Wood says brands that make decisions easier will win in 2026
The behavioural scientist told a predictions event that stretched consumers lack the ‘cognitive slack’ to explore, and that certainty will beat excitement this year.
Rory Sutherland warns AI will first be sold as a cost-cutting tool
The Ogilvy UK vice-chairman told a predictions event that businesses are trapped between cost reduction and regulatory fear, and urged marketers to sell how they think rather than what they do.
