adm Indicia’s Phil Manger says foldable phones and AI are reshaping CRM
Manger argues brands must write messages that work at a glance, in conversation and when read by AI assistants, and judge them on outcomes rather than opens.
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Manger argues brands must write messages that work at a glance, in conversation and when read by AI assistants, and judge them on outcomes rather than opens.
Indie agency Gus created ‘Your Brand’s Best Friend’, directed by Watts through Stink, which launches across streaming, social and outdoor with a big US presence during NFL on CBS.
Michelin’s regional CRM and data manager for APAC would put her 2026 budget into first-party data and customer insight platforms.
She argues automotive marketers need to design connected customer journeys and measure the whole system rather than individual channels.
CMO Brian Hovey says two and a half years spent fixing data, process and CRM have left the industrial firm ready for AI.