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Opinion

Aim B2B survey finds Japan, APAC and global teams want different things from content

Robert Heldt, chief executive of Aim B2B, argues that a single global playbook cannot do every job, drawing on a survey of 152 business leaders.

By Digital Gossip, 23 October 2026

Opinion

Mark Ritson weighs up when brands should try to entertain on social

In the first episode of his short-form marketing clinic, Ritson responds to AI video specialist Julie Seal on the pressure for brands to be entertaining.

By Digital Gossip, 2 September 2026

Agencies

Boring B2B marketing is being done wrong, says Ricciardi Group’s Hillary Nussbaum

The director of content argues that deep audience understanding and a focus on value are what separate good content from AI-generated noise.

By Digital Gossip, 10 July 2026

Opinion

AI search could end SEO-driven content mediocrity, argues Park & Battery’s Michael Ruby

The agency co-founder says brands must stop chasing rankings and start publishing ideas distinctive enough for AI systems to cite.

By Digital Gossip, 5 June 2026

Opinion

Advania UK CMO Tara Allison says B2B’s generic content problem predates AI

Tara Allison argues that bland B2B content was created by cautious approval chains long before ChatGPT, and that AI has simply exposed it.

By Digital Gossip, 21 April 2026

Opinion

Content Marketing

Aim B2B survey finds Japan, APAC and global teams want different things from content

Mark Ritson weighs up when brands should try to entertain on social

Boring B2B marketing is being done wrong, says Ricciardi Group’s Hillary Nussbaum

AI search could end SEO-driven content mediocrity, argues Park & Battery’s Michael Ruby

Advania UK CMO Tara Allison says B2B’s generic content problem predates AI

Auto-Tune history suggests B2B can rise above AI slop, column argues

Anything is Possible’s Mark Henshall says originality still wins attention in an AI world

Something Something’s Liam James Ward on AI, fans and content as a system

B2B needs sharper points of view, not more content, argues Michael Ruby

The 10 Group’s Dani Bassin says strong stories still beat dashboards

Dentsu Creative New York and 1000Heads creatives top social and content rankings

‘Nutter Butter, You Good?’ named most-awarded campaign in social and content