Mark Ritson says longer CMO titles show how far marketing’s remit has shrunk
Pointing to new roles at Target, Wendy's and Kohl's and research on Fortune 500 and FTSE 100 boards, Ritson argues the extra words try to restore what marketing gave away.
Marketers say winning boardroom support is a skill that needs more focus
MiniMBA alumni rank leadership buy-in among their biggest challenges and say marketers must link strategy to commercial results to win over CEOs and CFOs.
