No Brainer launches Seer platform to track brand discovery across search, AI and social

No Brainer, a PR and search agency in the North West, has launched Seer, its own online platform built to show brands where their biggest growth opportunities lie across social media, search and AI.

The platform is the first of a series of new tools No Brainer is developing. It is central to the agency’s new Search + Discovery offer, a strategy shaped around the ways consumers now find both B2C and B2B brands online.

Aimed at marketing, search and performance leaders who want clearer commercial insight, Seer pulls SEO, Answer Engine Optimisation (AEO), social discovery data and digital PR intelligence into one strategic dashboard.

Gary Jenkins, managing director of No Brainer, said: “Seer is a powerful intelligence engine built around a simple idea: that marketing leaders need far better visibility of where commercial growth is actually coming from in a world where search behaviour is changing rapidly.

“People aren’t just Googling anymore. They’re discovering brands through AI summaries, Reddit threads, TikTok searches, comparison content and a whole range of other touchpoints. We wanted to create a platform that reflects this reality and helps brands make smarter, more informed decisions around content, channels and investments.

“One of the biggest frustrations in modern marketing is trying to make sense of disconnected data sources, sometimes from multiple agency partners. Seer brings all this data together to identify the clearest routes to revenue growth across SEO, AI visibility, content strategy, and digital PR.”

Built in-house

The platform is designed to help brands find revenue opportunities, decide which channels to prioritise and plan campaigns around how customers now discover them, whether through SEO keywords, AI-generated answers, TikTok searches, Reddit discussions or comparison content.

No Brainer’s own team built it, in partnership with NoCodeLab.ai, a consultancy specialising in AI skills and capability.

Jenkins said: “We think Seer is a great example of what can happen when agencies properly invest in AI capability, and I’m so proud of our team for building this powerful new product.

“The tool was developed collaboratively, in partnership with our clients and industry leaders, and it’s the first of several new generation products we’ll be bringing to market.”

Its features include competitor analysis, tracking of AI visibility, audience and persona insight, content planning tools, mapping of campaign opportunities, and revenue forecasts based on realistic traffic and performance data.

Seer will be rolled out to No Brainer clients over the coming weeks, and more AI-powered products are in development.