Nexer Digital completes website rebuild for mine clearance charity The HALO Trust

Nexer Digital, a human-centred design agency based in Macclesfield, has finished a digital transformation project for The HALO Trust, building a new online platform to help the international charity raise more donations, engage supporters and strengthen its global presence.

Nexer was hired to redesign and rebuild the charity's main website as part of a broader plan to grow fundraising and provide a more accessible, user-focused experience.

The HALO Trust is the oldest humanitarian mine clearance organisation in the world. It works in more than 30 conflict-affected countries and territories, clearing landmines and other explosive hazards so communities can rebuild. Love Island contestant Camilla Thurlow previously worked there.

What has changed

The new platform is built to support ambitious fundraising targets and make it easier for supporters to see the charity's impact and act on it.

One aim was a consistent experience for all supporters, with tailored content for audiences in the UK, US and Ukraine.

The site puts more weight on donation journeys, campaign content and programme pages. A new content management system built on Umbraco 17 lets the charity's teams create campaigns, publish content and run regional communications more efficiently.

The platform is designed to meet WCAG 2.2 AA accessibility standards.

During the nine-month project, Nexer Digital worked with teams across HALO's global operations and with international brand consultancy DragonRouge, which refreshed the charity's visual identity and tone of voice.

Nexer has now been retained on a year-long contract for ongoing support and optimisation.

The charity expects the platform to increase online donations, improve the user experience, show its global impact more clearly and provide better insight for future fundraising and digital campaigns. Content teams also gain a quicker publishing workflow for launching campaigns across international audiences.

Reaction

Jo Dunning, account director at Nexer Digital, said: “The HALO Trust has an ambitious vision for growing its fundraising and reaching more supporters around the world. Our role has been to create a digital platform that removes barriers to engagement, makes donating simpler and gives the charity the flexibility to respond quickly with campaigns and content.

“As a human-centred design agency, we focused on understanding the needs of donors, supporters and internal teams to create a platform that works for everyone while reflecting the incredible impact of HALO’s work.”

Amy Olson, global head of digital platforms at The HALO Trust, said: “Our website is one of the most important ways people discover our work, understand the impact of their support and choose to donate.

“Nexer Digital has helped us create a platform that better reflects our global mission while making it easier for supporters to engage with us and for our teams to manage content across different regions. It provides a strong foundation for the next phase of our digital strategy.”