Avant PR wins Cheeky Panda and Monica.B accounts

Manchester beauty and lifestyle PR agency Avant PR has picked up two accounts so far in the fourth quarter, with Cheeky Panda and Monica.B.

Cheeky Panda is a returning client. Avant first worked with the bamboo tissue brand when it was a startup, and has now been brought back to handle digital PR covering campaign-led stories, product reviews and round-ups, shopping articles, and founder and business profiling, with priority on backlinks and SEO.

The agency will run a campaign around Cheeky Panda’s Black Friday offer, along with brand campaigns tied to cold and flu season and holiday guests. These will promote the softer, stronger and more eco-friendly qualities of its bamboo tissues, toilet paper, kitchen roll, wipes, period products and straws, plus the convenience of its bundle and subscription offers.

Jewellery brand Monica.B has separately hired Avant for its national media work. The brand was founded in 2020 to bridge delicate luxury jewellery and simple everyday pieces, and specialises in what it calls ‘unfussy luxury’.

Avant’s job is to grow Monica.B’s profile in national women’s, fashion and lifestyle titles in print and online, and to raise the profile of founder Banke Gatward and tell her story.

Ellen Kelly, founder and director of Avant PR, said: “We’re so excited to be working with Cheeky Panda again – it’s been amazing to watch them go from strength to strength since our first campaign with them, and we’re looking forward to heightening their profile in the press even further, and strengthening their digital position.

“We’re also really pleased to have Monica.B on board – the brand offers something truly unique in the jewellery space that we think fashion press will love, and we are looking forward to telling Banke’s female founder story.”