North PR wins OOVI brief as functional soda brand launches in Asda
The Leeds agency will run consumer, trade and influencer PR for the drinks start-up founded by former Asda executives Tracy Ford and Phil Briggs.
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The Leeds agency will run consumer, trade and influencer PR for the drinks start-up founded by former Asda executives Tracy Ford and Phil Briggs.
The Glasgow consultancy will handle strategic communications and PR for the padel operator as it plans new Scottish clubs in 2027.
Founders John Reiss and David Willing have transferred the £35m-plus communications business to an Employee Ownership Trust, with the current leadership team staying in place.
Smith becomes retail, hospitality and FMCG growth director as the Manchester and London agency looks to widen its consumer client base.
The head of brand and communications says AI-generated volume is no substitute for judgment, and that measurable does not mean meaningful.