Venture Stream launches CommerceLift product feed management platform

Newcastle ecommerce agency Venture Stream has launched CommerceLift, a product feed management platform built in-house.

The agency’s four-day week trial was previously featured on The One Show.

It lets ecommerce brands and agencies manage, optimise and push out product feeds across more than 20 sales channels from one place, and shows which products are actually profitable rather than only which bring in revenue.

It is aimed at a blind spot for online retailers: ad platforms optimise for revenue and ignore cost of goods, shipping and returns, so a product can show a healthy return on ad spend (ROAS) for a whole year while losing money on each click.

Profit on ad spend

The platform combines Google performance data with the cost price of each product to work out profit on ad spend for every SKU. Products that lose money are flagged before the quarter ends, and wasted-spend alerts show when a product’s ad spend exceeds its contribution.

Margin-based labels let brands build Google and Meta campaigns around profit instead of guesswork.

“Retailers have long been judged on a number that doesn’t tell them whether they’re actually making money,” said Venture Stream chief operating officer Andy Robinson. “We’ve seen brands celebrate a strong ROAS while their best sellers lose money once costs, shipping and returns are counted. CommerceLift puts profit at the heart of product feed management, so every advertising pound can go to the products that genuinely earn it.”

Feeds in one platform

Retailers can also connect Shopify with one click or import data via CSV, XML or JSON, and audit feeds across more than 20 Merchant Center fields so issues are resolved before Google rejects products.

Retailers can use a visual rules engine to rewrite titles, map attributes and set custom labels in bulk. An AI-powered tool, AIMatch, completes any missing Merchant Center, brand and category fields, and proposes stronger titles.

Scheduled syncs update feeds across Google Shopping, Meta, TikTok, ChatGPT, Microsoft Ads, Pinterest, eBay, Criteo, Awin and other channels, localised by country, language and currency.

“We also wanted to end the juggling act,” Robinson said. “Feed management usually means switching between spreadsheets, channel dashboards and separate tools. CommerceLift brings auditing, enrichment, AI optimisation and syncing to more than 20 channels into one platform. Whether you’re a single e-commerce brand or an agency running feeds for dozens of clients, it’s simpler, faster and far more profitable.”

Agencies can run every client brand from one workspace, with separate catalogues and feeds, access controlled by role for admins, managers and clients, and an audit log of all changes.