Liverpool agency Agent leads rebrand for smart meter firm SMS

Liverpool agency Agent has created a new brand strategy, identity and website for energy and infrastructure company SMS as it begins an ambitious growth phase.

On the brief, which spans national and international markets, Agent worked closely with SMS’s leadership and with KKR and USS, the global investment firms, to create a brand reflecting the scale and spirit of a fast-evolving business.

Agent led the strategy as well as the launch of the brand and website, working closely with SMS staff. For the first time, the company’s expanded Energy, Low Carbon and Water capabilities sit under one identity.

SMS manages more than 7.5 million meters, and its investment in UK smart metering and infrastructure has passed £2 billion. Its expertise covers technology, data, infrastructure, long-term asset management, funding and field services.

The brief focused on raising awareness of that wider offer and helping SMS consolidate its position and profile across energy, infrastructure and business.

The work adds to Agent’s portfolio of national and international clients and its experience with organisations working on sustainability and the low-carbon transition.

Paul Corcoran, CEO of Agent, said: “The energy transition is one of the defining challenges and opportunities of our time, so to work with a global business playing such a significant role in delivering the infrastructure behind that challenge is very important to us.”

He added: “There is also a strong alignment between SMS’s ambitions and our own values as a B Corp. We believe that good growth should create positive impact, and SMS has a clear ambition to grow while helping to build a smarter, more sustainable energy and infrastructure system.

“SMS has already evolved from its roots in smart metering, and there is a much bigger story still to tell.”

The appointment comes in Agent’s 20th year. The agency provides strategy, creative, digital and communications services.