Vikas Shah appointed chair of GS1 UK as Chris Tyas steps down
The entrepreneur and investor takes over at the data standards organisation ahead of changes including the move to QR codes and Digital Product Passports.
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The entrepreneur and investor takes over at the data standards organisation ahead of changes including the move to QR codes and Digital Product Passports.
At IAB Connected Commerce, the trade body set out six strategic paths for networks and four imperatives, warning that growth without standards risks fragmentation.
The agency’s new VP of commerce media argues the sector’s ‘black box’ era is over, and that standards now need to be applied and the right signals chosen.