Publicis accuses WPP’s Cindy Rose of insulting clients in letter on pitchless wins
WPP’s chief executive warned against clients bypassing due diligence as big accounts move without a pitch. Publicis has replied with a pointed open letter.
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WPP’s chief executive warned against clients bypassing due diligence as big accounts move without a pitch. Publicis has replied with a pointed open letter.
Arthur Sadoun says three holding companies take 91% of the largest media pitches. Palmer sees the figure as a warning for originality, challenger thinking and the case for hiring agencies at all.
With 77% of agencies believing they give clients what they need, bosses from Saatchi & Saatchi, St Luke’s, VSA Partners and others say what must change.
The Mostly Media executive calls for smaller shortlists, senior teams from round one, paid trial projects and honest feedback as AI makes pitch outputs easy to produce.
The former Mattress Firm CMO says pitch teams bury clients in stacked frameworks, and sets out his ‘one construct rule’.