Bank of England rate rise to 4% tests recovery in marketing budgets
The first increase in more than three years lands as agencies and clients plan 2027 spending, weeks after the IPA Bellwether showed budgets being revised upwards.
Uptempo CMO Marie Bahl sets out how marketers can defend 2027 budgets from AI cuts
With finance chiefs increasingly controlling AI spending, Bahl argues that marketers must spell out the consequences of cuts and frame the debate around risk.
