Bank of England rate rise to 4% tests recovery in marketing budgets
The first increase in more than three years lands as agencies and clients plan 2027 spending, weeks after the IPA Bellwether showed budgets being revised upwards.
PR posts record uplift as UK marketing budgets rise at fastest rate in two years
The IPA Bellwether report for Q3 2026 shows every main media channel back in growth, although business confidence remains in negative territory.
