Bank of England rate rise to 4% tests recovery in marketing budgets
The first increase in more than three years lands as agencies and clients plan 2027 spending, weeks after the IPA Bellwether showed budgets being revised upwards.
IPA Bellwether shows net 7.3% of UK marketers raised budgets in Q1 2026
The rise, the biggest in almost two years, came despite war and economic gloom, with events leading the gains and traditional media still declining.
