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Advertising Spend

Agencies

PR posts record uplift as UK marketing budgets rise at fastest rate in two years

The IPA Bellwether report for Q3 2026 shows every main media channel back in growth, although business confidence remains in negative territory.

By Digital Gossip, 15 October 2026

Deals

Diageo launches $1bn cost-cutting programme as annual net sales fall 2%

Chief executive Dave Lewis has cut ad spend to 16% of net sales, while industry observers warn that reduced on-trade investment could hurt the brands in the long run.

By Digital Gossip, 6 August 2026

Martech

IPA Bellwether: UK marketing budgets keep rising in Q2 as confidence falls

Events led spending growth for a second quarter and video advertising hit a seven-quarter high, but firms' outlook for their own finances turned negative.

By Digital Gossip, 16 July 2026

Opinion

Kantar’s Jane Ostler: brands should not go dark as geopolitical stress rises

Kantar's chief insights officer argues that consistent brand investment is the best defence as conflict, inflation and falling confidence weigh on consumers.

By Digital Gossip, 18 March 2026

Media

US creator ad spend set to hit $37bn in 2025, IAB data shows

Creators are now a top-three buy for advertisers, but brands still face mismatched budgets, fragmented tools and unclear metrics.

By Digital Gossip, 24 November 2025