Wonder’s Jonathan Izzard says strong B2B work starts with understanding people
The agency’s head of strategy, a former sports marketing adviser, is a B2B juror at an industry awards festival.
Wonder’s head of strategy, Jonathan Izzard, believes the best B2B work begins with understanding people and creating experiences that carry real meaning.
Izzard’s background is in sports marketing, where he counselled Vitality, Under Armour, Coca-Cola and BMW on sponsorships and partnerships, and he has spent his career helping brands present themselves in ways that feel genuine.
He now heads Wonder’s audience-first strategic offer and argues that experiences are the strongest front-line point of contact between a brand and the audiences it cares about.
As a B2B juror at an industry awards festival, he brings a perspective built on objectivity, varied thinking and a focus on what audiences feel as well as what they see.
In this story
Digital Gossip
News, people moves, campaigns, deals and opinion from across the UK’s agencies, marketing, media and technology businesses, written and edited by the Digital Gossip newsroom.
Send us a tip
