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The PR veteran who built the firm that became Weber Shandwick argues that AI can scale integrity but cannot manufacture it, and that B2B must work out how to influence the sources machines rely on.
MaryLee Sachs argues that AI governance has become a patchwork, leaving marketing responsible for a brand that sales, HR and other teams can now publish in its name.
Barcelona agency Fuego Camina Conmigo’s ‘Tangled’ film launches the Spanish unicorn’s move beyond HR software.
A sleep-deprived security researcher's BBC radio interview shows that the voices B2B buyers trust are often already inside the business, Webb argues.
Co-owner Monica Green celebrates 25 years at the B2B PR agency, while Leanne Terry and Ellie Bilton reach 10 and five years.
