Hotfoot rebrands the Victoria Wood Theatre in Bowness-on-Windermere

The Victoria Wood Theatre in Bowness-on-Windermere has launched a new brand identity and website designed by Lancaster-based Hotfoot.

The venue took the name of the comedian and playwright last year in recognition of her legacy. The new identity is intended to reflect the theatre’s small scale, its creative ambitions and its focus on storytelling, as well as its link to Wood.

The website is fully accessible and gives visitors a clearer route through productions, events and booking information. It puts more weight on usability and includes Ticketsolve integration for ticket sales.

Becky Sewell, creative lead at Hotfoot, said: “This was a genuinely collaborative process from start to finish. The team at The Victoria Wood Theatre brought such clarity, passion and care for the venue’s legacy. Our role was to help shape that into a brand and website that truly reflects who they are.

“The theatre has a very particular magic. It is intimate, human and deeply loved. Together, we created an identity and digital experience that feels confident, contemporary and enduring, while leaving space for the stories, performers and people to take centre stage.”

The relaunch coincides with the world premiere of new musical Fourteen Again, which has music and lyrics by Victoria Wood.

Sarah Melhuish, marketing manager at the theatre, said: “We were thrilled to unveil our bold and vibrant new theatre branding as we enter an exciting new chapter for The Victoria Wood Theatre.

“This milestone gave us the perfect opportunity to design a fresh logo, update our signage, reimagine the foyer, and launch a sophisticated, stylish website that reflects who we are.

“We were eager to work with a local company and Hotfoot understood our vision from the very beginning. They have delivered striking graphics and a dynamic, user-friendly website that will support our busy theatre and season of performances and events for years to come.”

The identity and website are live now and will be rolled into the venue’s marketing, communications and materials in the building over the course of 2026.