Wickes extends Summit contract by three years

Home improvement retailer Wickes has renewed its contract with Hull-based performance marketing agency Summit for another three years.

The deal gives Summit full-service management of paid media, organic search and affiliates. The agency began working with Wickes two years ago, and the relationship, already one of its largest, now spans the retailer’s digital activity.

Gary Kibble, chief marketing officer at Wickes, said: “After two great years of delivering strong digital growth, working in partnership with Summit, we’re absolutely delighted to have extended our relationship across paid, organic and affiliates for another three years.

“Summit’s focus on the customer and genuine commitment to collaboration really align with the Wickes ethos and values. Summit’s ability to exploit opportunities and innovation within the digital market to drive sales and ROI has helped our partnership deliver industry-leading results.”

Wickes will also introduce Productcaster, Summit’s ecommerce technology platform, including the FeedManager, ProductMaximiser and ProductTester tools. Summit said these would give the retailer feed optimisation, visibility data and testing tools to work more efficiently and at greater scale on Google Shopping and other channels.

Martin Corcoran, chief executive of Summit and Productcaster, said: “I’m incredibly proud of the partnership we have with Wickes and the work we have done in the last two years.

“Agreeing a new three year extension is a real show of faith in Summit’s ability to drive performance but also a reflection on our specialism in retail, proprietary Productcaster technology and our mindset to go above and beyond for clients.”

He added: “I love the fact we’re seen as a competitive advantage in a tough retail market and can’t wait to see what we can do in our next three years together.”