Sugar PR appointed by council audit specialist WGW
The agency will provide communications and crisis management support for WGW and its council clients.
Sugar PR has been hired by WGW to provide communications support and crisis management.
WGW is an independent firm specialising in internal audit, governance and financial controls for councils in England and Wales.
It currently works with 14% of town, parish and community councils and aims to reach 30% by the close of next year.
“WGW understands the governance and financial pressures local councils face and the communication challenges that come with that,” said Pete Davies, founder of Sugar PR. “We’re pleased to provide our PR expertise as part of the support available to its council clients.”
Claire Lingard McKay, senior partner at WGW, said: “Clear communication is an important part of good governance. Our audit work helps councils understand their financial controls, compliance and the risks they need to manage. Sugar PR will support our clients with PR and communications strategies where required.”
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