Digitaloft appointed digital PR partner for Prep Kitchen

Digitaloft has been hired as digital PR partner to Prep Kitchen, a delivery service for high-protein ready meals.

The Lake District agency will aim to raise awareness of the brand, build its authority and deliver measurable results. Its work will focus on securing regular, high-quality coverage and links in relevant publications to improve SEO.

The strategy is designed to boost Prep Kitchen’s online presence and search visibility, particularly in AI-driven search, and to strengthen its position as a trusted name in high-protein, healthy ready meals as it pursues long-term growth.

Amy Gibson, strategy director at Digitaloft, said: “We’re really excited to be partnering with Prep Kitchen as their Digital PR partner. Prep Kitchen has a clear and ambitious vision for long-term growth, and from our earliest conversations, it was clear we were closely aligned on our approach to strategic digital PR.

“Our focus is on raising brand awareness, building credible authority and delivering measurable impact through expert-led, creative digital PR. We’ve already secured our first pieces of coverage and we’re excited about our long-term partnership as we work together to support Prep Kitchen’s next stage of growth.”

Kerry Beeson, in-house nutritionist and communications manager at Prep Kitchen, said: “We are really looking forward to working with the team at Digitaloft. Their focused, well-organised and holistic approach made this feel like a natural next step for Prep Kitchen, and we are excited to see what we can achieve together.”

Prep Kitchen’s high-protein meals are designed by Michelin-trained chefs to support health and fitness goals such as fat loss, performance and general wellbeing. The meals are nutritionally balanced and sealed in modified atmosphere packaging to keep them fresh for longer.

Digitaloft’s other clients include Booking.com, Hillarys, JD Outdoors and Emma.