Bottled Imagination wins PR brief for online pharmacy Chemist4U

Manchester creative PR agency Bottled Imagination has added online pharmacy Chemist4U to its client list.

The agency will work with Skelmersdale-based Chemist4U on reactive, proactive and creative PR campaigns.

Founded in 2011, Chemist4U sells medicines and healthcare services online with the aim of helping customers “feel better for less”. It offers healthcare consultations, over-the-counter medicines and both NHS and private prescriptions, which customers can access from home through its platform.

The pharmacy is an NHS pharmacy partner, regulated by the MHRA and the General Pharmaceutical Council (GPhC), and dispenses upwards of 200,000 prescriptions and items a month.

Chemist4U’s digital PR manager Liz Walsh said: “As we continue to grow Chemist4U’s online presence, we wanted a partner that could bring genuinely creative ideas while understanding what makes digital PR work.

“Bottled Imagination stood out for their ability to balance creative thinking with a clear focus on organic growth, visibility, and authority, ensuring creativity and performance go hand in hand rather than being treated as separate. Their approach to healthcare comms also felt like a very natural fit for us. We’re excited to work together on campaigns that not only get people talking, but deliver long-term value for the brand.”

Katy Powell, PR director and co-founder of Bottled Imagination, said: “We’re delighted to expand our remit in the healthcare space with Chemist4U. This feels like a natural progression in this sector for us, and we are excited to explore new ways we can creatively execute campaigns and reactive to increase Chemist4U’s organic visibility. There’s a lot of potential, and we can’t wait to get started.”