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British Gas brings back The Things for its ‘No Fix, No Fee’ boiler promise

VCCP’s winter campaign adds same-day call-outs and a search strategy built around the problems people look up at home.

By Digital Gossip, 19 October 2026

Agencies

IDHL hires former Dentsu SEO lead Alex Wright as MD of earned and owned media

Wright will lead the Leeds group’s SEO and GEO proposition and its work across content, digital PR and outreach.

By Digital Gossip, 29 September 2026

Martech

Forrester’s Nicky Briggs tells B2B marketers to write for the ‘lazy Vulcan’

Ahead of her B2B Forum EMEA keynote, Briggs says large language models are rational, unemotional and idle, and B2B brands must adapt as organic traffic falls.

By Digital Gossip, 23 September 2026

Opinion

Kiri Masters warns generative browsers could bypass retail media’s search box

The commerce media columnist argues that AI tools which render whole websites around a shopper may pose a quieter threat than chatbots.

By Digital Gossip, 25 August 2026

Opinion

Threepipe Reply’s Alistair Gammell says clarity is the edge in regulated marketing

Gammell argues compliance should sharpen creative work, with plain language, evidence and synthetic audience testing used before campaigns reach market.

By Digital Gossip, 17 August 2026

Opinion

Search

British Gas brings back The Things for its ‘No Fix, No Fee’ boiler promise

IDHL hires former Dentsu SEO lead Alex Wright as MD of earned and owned media

Forrester’s Nicky Briggs tells B2B marketers to write for the ‘lazy Vulcan’

Kiri Masters warns generative browsers could bypass retail media’s search box

Threepipe Reply’s Alistair Gammell says clarity is the edge in regulated marketing

IDHL’s Sam Ogrizovic says Google’s Search Console change signals ‘search everywhere’

Embryo event tackles search shifts, social commerce and profit-led media buying

Human’s Stu Solomon says marketers must learn to persuade AI agents

Stephen Kenwright joins Amazon agency Venture Forge as fractional CCO

WARC says Gulf crisis could put $94bn of global ad growth at risk

Rise at Seven leaves Sheffield and makes Manchester its global HQ

Former Candidsky leaders David Vernon and Sara Kavanagh launch Search Theory