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Creatives from Leo, Dentsu Creative, M+C Saatchi, Landor and others name the campaigns they expect to win Lions, with Life360, Icelandair and Heineken also in the frame.
Companies that adopted AI without a clear strategy will be found out, she argues, while creativity regains the lead role.
Panellists described a ‘CX 3.0’ that moves beyond efficiency and personalisation towards emotional intelligence.
The chief AI officer pitted his own forecasts against leading AI platforms, arguing that data, talent and leadership, not technology, set organisations apart.
Marketing leaders say long-range plans are giving way to shorter cycles, decision frameworks and a sharper balance between brand and performance spend.
