Squishmallows marketing chief prepares brand for Amazon MGM feature film
Michelle Wong, who leads global marketing at owner Jazwares, says marketing must be involved early as the billion-dollar plush toy franchise heads for the cinema.
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Michelle Wong, who leads global marketing at owner Jazwares, says marketing must be involved early as the billion-dollar plush toy franchise heads for the cinema.
The Manchester children's edutainment brand has signed a non-exclusive IP agreement with Hyde-based Findel, starting with Baby Bean, a subscription for babies up to 24 months.
Parton, who has died aged 80, approved hotels, museums, shows and products before her death. The estates of Michael Jackson, Bob Marley, Elvis Presley, John Wayne and Marilyn Monroe took very different routes.
Edwards argues that brands tying up with blockbuster IP should design the fan-facing moment first, instead of bolting activation on once the deal is signed.
A children's book series with Quarto imprint Happy Yak launches on 3 September, alongside a 12-card range with The Art File.