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At its B2Believe event in New York, LinkedIn said fewer than 10% of upper-funnel audiences reach bottom-funnel campaigns, as speakers from Canva, the B2B Institute and LinkedIn Ads called for joined-up performance.
The digital marketing agency will offer Daysi’s AI website assistant to clients to answer visitor questions and capture leads.
The Manchester paid media and lead generation agency has joined the AI firm's national agency partner network.
The lead generation specialist’s yearly revenue has risen from £4.16m to over £210m in four years, and it aims to employ more than 100 people.
Davies argues that an AI system trained on marketing evidence and company data could outperform under-trained teams in B2B.
