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Three years after launching advertising, Lyft's Shane Dwyer wants formats that improve the rider experience and sees 'mobility media' as distinct from retail media.
Managing vice-president Monique Perlmutter says real-time travel signals let brands reach guests weeks before a trip, as the hotel group adds partnerships with FreeWheel, LiveRamp, Nexxen and Viant.
Ad chief Bill Watkins is pitching fashion, beauty, electronics and insurance brands on the spending that follows a holiday booking.
The publisher's commercial product chief sets out how it is selling AI visibility, moving beyond last-click attribution and preparing for agentic media buying.
The author of The Agentic CMO argues for governed first-party data, ring-fenced brand budgets and a more human view of B2B buying.
