Brazil

Wieden+Kennedy São Paulo’s ‘Redesigned by the Trail’ uses a run of airport-route billboards to show the Bronco Sport gathering mud.

By Digital Gossip, 7 October 2026

The agency’s global chief creative officer argues for a distributed network of creative centres rooted in their own cultures, rather than one Western headquarters.

By Digital Gossip, 21 September 2026

The founder and chief executive also hopes for a second meeting with Sir Martin Sorrell and wants to work with Nizan Guanaes.

By Digital Gossip, 15 July 2026

The co-president and chief creative officer of the Brazilian agency talks about ideas that escape advertising and keeping an agency at the top for more than 20 years.

By Digital Gossip, 19 June 2026