OpinionPaddy Gilmore on why Morrisons’ carrots beat Fanta and Cheetos at HalloweenBy Digital Gossip, 30 October 2026
OpinionPaddy Gilmore praises Specsavers’ Bayeux Tapestry ads for using culture wellBy Digital Gossip, 9 October 2026
OpinionPaddy Gilmore says Snickers’ Hungr.AI stunt wastes a 16-year platformBy Digital Gossip, 10 September 2026
OpinionPaddy Gilmore says ‘off-brand’ is a lazy veto, and points to Aldi as proofBy Digital Gossip, 11 August 2026
OpinionPaddy Gilmore backs Tango’s ‘You’ve Been Tango’d’ revival but criticises its websiteBy Digital Gossip, 7 July 2026
OpinionPaddy Gilmore says John Hegarty’s Cannes call for entertainment reached the wrong audienceBy Digital Gossip, 1 July 2026
OpinionPaddy Gilmore on the bawdy humour behind this year’s funniest Cannes winnersBy Digital Gossip, 26 June 2026
OpinionPaddy Gilmore scores the World Cup’s early comedy ads, from Paddy Power to Irn-BruBy Digital Gossip, 10 June 2026
OpinionPaddy Gilmore says Diet Coke’s Devil Wears Prada 2 ad lacks the 1995 original’s strategyBy Digital Gossip, 11 May 2026
OpinionHumourScope’s Paddy Gilmore on why the KitKat lorry theft was no laughing matterBy Digital Gossip, 9 April 2026