OpinionPaddy Gilmore praises Specsavers’ Bayeux Tapestry ads for using culture wellBy Digital Gossip, 9 October 2026
OpinionHumourScope’s Paddy Gilmore on why the KitKat lorry theft was no laughing matterBy Digital Gossip, 9 April 2026
OpinionBrands should use humour all year, not just on April Fools’ Day, says Paddy GilmoreBy Digital Gossip, 2 April 2026
OpinionPaddy Gilmore: Burger King’s CEO video works because McDonald’s played the straight manBy Digital Gossip, 6 March 2026
OpinionPaddy Gilmore urges US advertisers to stop treating humour as dangerousBy Digital Gossip, 6 February 2026
OpinionPaddy Gilmore argues scruffy, lo-fi ads feel more human than polished onesBy Digital Gossip, 21 January 2026
OpinionHumourScope’s Paddy Gilmore says 2025 marked a return of funny advertisingBy Digital Gossip, 30 December 2025
OpinionHumour works in B2B advertising, especially for dull products, says HumourScope founderBy Digital Gossip, 12 November 2025
