Bannerflow opens London and New York offices in UK and US expansion

Bannerflow, the Stockholm-founded creative automation platform, has opened offices in London and New York as it pushes into the UK and US with the backing of B2B software investor Tenzing.

The company says it is used by more than 2,000 brands. It has already signed more than 20 customers and hired 15 staff as part of the international expansion, working with brands including SEGA, bet365, Ooni, SailGP and Aldi Süd across the two markets.

London will be Bannerflow’s international commercial hub, with sales, partnerships, customer success and market specialists based there. The New York office will concentrate on enterprise customers and growth in the US, supported by the company’s global teams.

Both offices are led by Daniel Angvik, head of international markets and expansion.

Tenzing backing

London-based Tenzing first invested in Bannerflow in July 2024. Since then the business has grown to more than 135 employees across five international offices, and it says it has passed €25 million in annual recurring revenue.

Milan Kellner, investment lead at Tenzing, said: “As targeting, media buying and distribution become increasingly automated, creative is emerging as one of the biggest opportunities for advertisers to drive competitive advantage. The challenge is no longer simply producing more content, but understanding what will perform, scaling it across channels and continuously improving creative effectiveness.”

He added that the US and UK were “two of the world’s largest and most sophisticated advertising markets, providing a significant opportunity for Bannerflow.”

Bannerflow cites Mordor Intelligence figures forecasting that the global creative automation software market will grow from $2.18 billion in 2025 to $5.51 billion by 2031.

Target sectors

The initial focus in both markets is on advertisers with complex, high-volume creative needs across several channels, in sectors such as iGaming, retail, financial services, travel, telecoms and entertainment.

The platform covers creative production, automation, personalisation, activation and measurement across display, social, video, CTV, DOOH and other digital channels. Other customers include Boozt, SAS and Meliá Hotels International.

Luke Dash, chief executive of Bannerflow, said: “Creative is rapidly becoming one of the most important drivers of advertising performance, and Bannerflow has built a strong, profitable business by helping leading brands turn creative into a competitive advantage.

“Expanding into the UK and US is a natural next step in our growth. These are two of the world’s most important advertising markets, and with Tenzing’s backing we are investing in our people, technology and presence to build the category leader in creative intelligence.”

Angvik said: “The next step is not simply producing more content. It is using intelligence to understand what will work, scaling winning creative across channels, and continuously improving performance.”