ASOS extends GXO logistics partnership until 2034
The renewed agreement covers warehouse fulfilment and transport, with GXO continuing to run the retailer’s automated Barnsley hub.
ASOS has renewed its partnership with GXO Logistics until 2034, signing a new agreement that covers warehouse fulfilment and transportation services.
The two companies began working together in 2013, and the relationship now serves more than 16 million ASOS customers a year.
GXO will continue to operate the retailer’s heavily automated Barnsley fulfilment hub, which has seen significant technology and operational upgrades over the past 13 years.
The partnership is reported to have helped ASOS streamline fulfilment and move its order cut-off back to 11pm.
Russell Atkinson, managing director of fashion for GXO UK and Ireland, said: “Our partnership with ASOS is built on a shared commitment to delivering outstanding service and value.”
He added: “By combining the expertise of our colleagues with technology and automation, we’ve continued to adapt to changing customer expectations and support ASOS’ growth.”
Jonny O’Hara, logistics director at ASOS, said: “Delivering that experience relies on strong, flexible and reliable operations, and GXO, as leaders in the industry, have been a trusted partner for more than 13 years.”
“As we extend our partnership for the years ahead, this renewal will support our growth while helping us continue to deliver the excellent service our customers expect,” he said.
The two firms will also look at further operational improvements and technology investment to speed up deliveries and make them more reliable.
The renewal comes shortly after ASOS returned to profit following a major turnaround programme. The fashion retailer posted a £24.4m pre-tax profit for its latest financial year, against a £281.6m loss the year before, and posted its first quarter of sales growth since 2022.
The business has been cutting costs and improving supply chain efficiency, partly by automating warehouses and reshaping its fulfilment network. When it returned to sales growth in September, ASOS named supply chain efficiencies and warehouse automation among the main reasons for its recovery.
In this story
Digital Gossip
News, people moves, campaigns, deals and opinion from across the UK’s agencies, marketing, media and technology businesses, written and edited by the Digital Gossip newsroom.
Send us a tip
