Leith creates Feel It All campaign for Brand Scotland ahead of Commonwealth Games
Eight executions will run at airports, Glasgow Central Station and roadside sites to welcome international visitors and encourage them to return.
Agency Leith has created a campaign welcoming international visitors to the Glasgow 2026 Commonwealth Games and inviting them to come back to Scotland.
Around 3000 athletes from 74 nations and territories will arrive for the Games later this month.
The work consists of 8 executions using bold photography and strong lines to celebrate Scotland’s “head, heart and spirit”, connecting the sport with Scotland as a place to live, work, study and visit.
Richard Thomson at Leith said: “We wanted the work to feel open, warm and full of momentum.”
“The Games bring a huge sense of energy into Scotland, and the campaign reflects that. Every execution is built to show the country as a place to live, work, study, invest and explore, and to do it in a way that feels true to Scotland today.”
Created for Brand Scotland, the campaign will appear at prominent sites at Glasgow and Edinburgh Airports and Glasgow Central Station, and at city and roadside locations around Glasgow and Edinburgh.
Brand Scotland is the country’s nation brand marketing partnership, bringing together the Scottish Government, Scottish Enterprise, VisitScotland, Universities Scotland, Highlands & Islands Enterprise, Scotland Food & Drink and Creative Scotland.
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