Entyce Creative rebrands digital infrastructure firm Valto

Valto, a digital infrastructure specialist, has unveiled a new brand identity created by Cheshire agency Entyce Creative as it repositions itself for its next stage of growth.

The company helps businesses work in a smarter, faster and more cost-effective way. It was founded in 2017 and has made its name by changing how organisations run their digital operations.

Valto's ambitions have grown with the business, and it wanted a brand that could keep up with how the firm has developed.

It asked Entyce for more than a new look. The brief was for a refreshed brand proposition reflecting the company's direction, the strength of its client relationships and its aim of staying ahead in a fast-moving industry.

The new identity is built around one central idea, “Keep ahead of tomorrow”, which rests on three pillars. “Keep” refers to an ongoing partnership offering continuous clarity. “Ahead” stands for better decisions, faster execution and real competitive advantage. “Of tomorrow” describes a future-ready workplace that develops alongside technology.

Four core values sit beneath the rebrand, along with a tone of voice intended to be clear, energetic and confident while keeping the collaborative approach Valto takes with clients.

Hugh Valentine, chief executive and founder of Valto, said: “Valto was built on a simple belief: That businesses do their best work when they’re not held back by their own technology. This rebrand reflects how far we’ve come since 2017, and it’s a statement of intent about where we’re going next. I’m proud of the entire Valto team for continually delivering for both the business and our clients, and thankful to the Entyce team for their vision.”

Entyce Creative said it was “proud to have been selected by Valto for the rebrand” and that it expects to continue working with the company over the coming months.