Chloe Fineman plays ‘chief hair officer’ in Olaplex’s first campaign with Mother
The haircare brand takes viewers inside its laboratory to explain the science behind its products.
Olaplex has released its first campaign from agency Mother, taking viewers inside the brand’s laboratory to focus on the science behind its formulas.
The work is fronted by comedian and actor Chloe Fineman, who plays the lab’s ‘chief hair officer’. Her existing link to the brand through stylist and ambassador Jacob Schwartz lends credibility, while her comic delivery makes the hair science easier to follow.
Fineman said: “I’ve learned way too much about hair damage and bond repair to ever skip this step. No 3 has always been my ride-or-die and No 3 Plus somehow makes it even better. It gives me that instant softness and strength that lets my hair keep up with everything I’m doing – costume changes, heat tools, red carpets, you name it. Three minutes, total reset and I’m back to pretending I didn’t just put my hair through absolute chaos.”
Alfred Marroquin directed the film through Somesuch, and it runs across TV, out-of-home and social.
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