Dare 2b films Peak District content series for new brand campaign

Manchester sportswear brand Dare 2b has launched an integrated brand campaign that it calls a “significant leap” in its media strategy.

At its centre is Capture The Flag, a dedicated content series shot at The Roaches in the Peak District.

Three teams, mixing outdoor content creators with people from the brand’s community, took on a run of physically tough challenges designed to test endurance, teamwork and outdoor skills, with the Dare 2b flag as the prize.

“Our latest campaign represents an exciting opportunity for Dare 2b to build on its existing brand presence and open the door to new audiences. We’re always looking at how we can evolve our marketing approach and ensure the brand resonates with consumers that share our passion for the outdoors,” said Emma Harnett, marketing director at Dare 2b.

“By bringing together targeted advertising, engaging creative and a wider network of Dare 2b community members and creators, we’re able to demonstrate what our brand encompasses, while promoting our products in a whole new light.”