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Baller League UK takes Season 4 finale to Manchester’s AO Arena

The six-a-side football competition will crown its Season 4 champions in Manchester on 28 December, its first event in the city.

By Digital Gossip, 28 October 2026

Events

Advertising Week panel makes the case for unlikely marketing partnerships

Leaders from B2B data, beauty influence and creative agencies argued that audience insight and friction between collaborators can turn odd pairings into better work.

By Digital Gossip, 12 October 2026

Opinion

Tesco’s creator content on store screens must earn its place, says Kristina Kaganer

The Auxbow founder argues that Tesco's plan for creator content across 3,800 in-store screens will depend on fitting short shopping trips, while its store orchestration tool already has results.

By Digital Gossip, 12 October 2026

Martech

Ulta Beauty CMO says AI agents will make the store experience matter more

Kelly Mahoney explains how the US beauty retailer is writing content for AI prompts while giving store associates a bigger role in helping customers choose and try products.

By Digital Gossip, 12 October 2026

Opinion

Becky Owen says Vibes and Sora 2 have taught audiences to value human effort

The Billion Dollar Boy global CMO argues that a year of AI slop has created a premium on visible craft, a shift she calls “effort signaling”.

By Digital Gossip, 2 October 2026

Opinion

Creators

Baller League UK takes Season 4 finale to Manchester’s AO Arena

Advertising Week panel makes the case for unlikely marketing partnerships

Tesco’s creator content on store screens must earn its place, says Kristina Kaganer

Ulta Beauty CMO says AI agents will make the store experience matter more

Becky Owen says Vibes and Sora 2 have taught audiences to value human effort

Real-life experiences are now the key to brand trust, says Collaborate’s Chris Ambidge

IAB Podcast Upfront hears calls to modernise measurement as ad spend trails listening

Tommy Fury and Angry Ginge lead Kolsquare ranking of most valuable UK influencers under 30

Sophie Berman urges Wimbledon to set rules for creators rather than sideline them

Benenden Health and LADbible launch pink phone box campaign in Manchester

We Are Social’s Mobbie Nazir says Meta settlement will make brands earn attention

Netflix and Disney add social-style formats but are not chasing TikTok, say analysts