WPP keeps Coca-Cola’s global media as Omnicom wins North America
The $2bn account stays with WPP Open X outside North America, Japan and South Korea, ending a review that had looked like a serious threat.
Home / WPP
The $2bn account stays with WPP Open X outside North America, Japan and South Korea, ending a review that had looked like a serious threat.
T&P will lead the account, covering strategy, creative and media planning and buying for voter registration and participation campaigns across Great Britain.
Eric Campbell will take over as VML’s global chief executive in March 2027. WPP has not yet named Cook’s successor at WPP Creative.
Alan Davies of WPP Enterprise Solutions argues that teams which seem resistant to change are often reacting rationally to the incentives their leaders create.
The studio combines traditional and AI-driven production around one of the UK’s largest virtual production stages, and WPP says it is a model for further sites worldwide.