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The Unilever marketer explains how the World Cup’s fourth official became a branding idea, why product relevance matters in big partnerships and how creators have changed his view of creative control.
From choosing World Cup commentators to using AI in set design, NBCUniversal Telemundo Enterprises says real representation depends on decisions viewers rarely notice.
Orders dispatched by the Hyde retailer rose 101 per cent in June and July, its busiest period in 20 years.
Unilever’s personal care growth chief explains how Dove, Sure and Lynx each earned a place at the 2026 tournament, with creators and commerce taking the ideas into local markets.
Police figures obtained through a Freedom of Information request show the biggest increase came on the day England beat Panama.
