Squishmallows marketing chief prepares brand for Amazon MGM feature film
Michelle Wong, who leads global marketing at owner Jazwares, says marketing must be involved early as the billion-dollar plush toy franchise heads for the cinema.
Funko chief Josh Simon on how studio access lets it beat rivals to market
The pop culture merchandise company sees studio artwork up to two years ahead, and had K-pop Demon Hunters Pops out about a year before most toy competitors.
