Guillermo del Toro directs ‘The Perfect Pour’ for Patrón Tequila
The BBH USA campaign turns a simple pour shot into a full-scale production to make a point about craft.
Bacardi CMO Ned Duggan on turning Patrón’s regulatory dispute into a campaign
After Mexico’s tequila regulator suspended Patrón’s certification, the brand doubled down with ‘Censored Truth’. Duggan says it was about standing up for the brand, not rebellion.