Spotter chief says 6,000 top YouTubers are the ‘new prime time’
Aaron DeBevoise argues the platform’s leading long-form creators deliver far stronger attention and ad performance than the rest, yet remain undervalued by advertisers.
Meta’s new brand ad products repackage old TV buying, argues Mark Ritson
Ritson says Ads Super Burst, First Impression Ads and Reels Trending Ads will work for the same reasons television did, after years in which Meta told marketers TV was finished.
