Daily Mail tests AI access controls as it targets 1m digital subscribers
Carly Steven, the publisher’s director of SEO and editorial e-commerce, tells Mark Challinor how AI search, social video and subscriptions fit together.
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Carly Steven, the publisher’s director of SEO and editorial e-commerce, tells Mark Challinor how AI search, social video and subscriptions fit together.
The publisher’s head of marketing for digital news says showing readers the value of local journalism at every stage is what keeps subscribers.
The £100,000 partnership gives 16 to 25-year-olds in six cities a year’s access to the independent local publisher’s titles.
Drawing on two years with a specialty roastery, Conway-Wood argues that rotating subscriptions build churn into the model and that brand is the way out.
Mirror North will launch at the end of September from Reach’s Manchester hub, though the publisher has given few details of how it will work.