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Software

SportsShoes.com launches free AI gait analysis tool with Ochy

The Yorkshire online running retailer is offering runners a full biomechanics report and shoe recommendations from a 10-second phone video.

By Digital Gossip, 20 October 2026

Campaigns

Syn delivers New Balance activations at London’s Big Half and Big Relay

The Leeds agency built cheer zones, a festival area and in-store engraving around the launch of the SuperComp Rebel v1 running shoe.

By Digital Gossip, 11 September 2026

Campaigns

Leeds runner Nathan Edmondson launches sportswear brand EDRA

The running apparel brand, named after the River Aire, has released a seven-piece debut summer collection priced from £15 to £75.

By Digital Gossip, 29 June 2026

Opinion

Nike should have stood by its Boston Marathon sign, argues GymNation CMO Rory McEntee

The marketer says the withdrawal of Nike’s ‘Runners Welcome. Walkers Tolerated.’ sign reveals a loss of nerve, and that Asics’ reactive response was safe but forgettable.

By Digital Gossip, 22 April 2026

Campaigns

SportsShoes.com Running Report finds 81% of UK adults do not run

The Shipley retailer's third annual survey of 5,000 people also found 65% of runners have felt unsafe, up 23 points on last year.

By Digital Gossip, 23 March 2026

Campaigns

Edison Media runs JD Sports and Nike ‘We Run This’ OOH campaign and Trafford Centre takeover

By Digital Gossip, 12 February 2026