Fox Agency’s Amanda Holmes says SaaS pricing shifts need marketing involved early
Holmes argues that pricing is part of the customer experience and that marketing should help shape decisions rather than explain them afterwards.
Sam Panzer agrees with Ritson on discounts but makes the case for creative promotions
From Patagonia’s ‘Don’t Buy This Jacket’ to Coca-Cola’s Panini stickers, Panzer argues behavioural science offers ways to deliver value without cutting price.
