Personalisation

Karim argues that a two-agent pipeline built on Google Flow shows how AI research into an audience can shape the idea itself, and that some errors make content more memorable.

By Digital Gossip, 16 September 2026

An AI personalisation trial run with the Leeds scale-up found that more relevant offers did better than bigger incentives for JD Sports UK loyalty customers.

By Digital Gossip, 3 September 2026

The growth marketing executive argues that data quality underpins AI, personalisation and the relationship between sales and marketing teams.

By Digital Gossip, 22 July 2026

The 10th edition, covering nearly 4,000 decision-makers in 13 countries, says e-commerce and omnichannel no longer differentiate, and growth now depends on hyper-personalisation, scaled AI and sales-led ABM.

By Digital Gossip, 1 June 2026