Criteo’s Sherry Smith says commerce media could revive the open web
The president of retail media says the sector is maturing, agentic commerce is additive and Criteo aims to be an ‘intelligence layer’ across the ecosystem.
The Trade Desk’s Matt Fantazier says retail data could revive the open web
The former Kenvue media lead argues that purchase signals are what count, and that sharing them across channels would weaken the hold of walled gardens.
